Share This Post

Nasscom Community

Which is better, Email Marketing or Bulk SMS Marketing?

Have you used the best marketing tools to make your business profitable? As a business marketer, you are likely familiar with both email marketing and Bulk SMS Marketing. Knowing where the best marketing dollars are being spent can be difficult.

If you’ve got a business, you probably don’t want to spend the money to try a new strategy that you’re not sure about. It can be helpful to weigh the facts side by side to determine which method works best for you in the field of SMS marketing or email marketing. When you compare the two, you can be sure that you are getting the best ROI from each campaign.

What is Email Marketing?

Email marketing is used to inform, build a community around your offers and increase sales. However, modern email marketing is more focused on segmentation, personalization, and consent. Email marketing, for example, also distributes newsletters with company updates or sales promotions and exclusive offers to subscribers. Email marketing can also try to share general business information. It also enables companies to educate customers and personalize marketing emails for their audiences.

What is SMS Marketing?

It’s a marketing process that uses text messages to deliver updates, promotions, and reminders to customers. This form of communication can be a face-to-face conversation between a live agent and a customer. On the other hand, it can also be an automated chatbot run by a customer, or it can be part of a bulk text message sent to a group of customers who are interested in receiving messages from your company have decided. SMS marketing is great for all types of businesses, large or small, as it achieves more goals in less time.

Best of Both Worlds: Blending SMS and Email Marketing

In retrospect, there is really no winner. SMS and e-mail serve the same purpose and offer a wide range of communication and marketing options. In addition, these are two very complementary channels. You can create campaigns from both channels, using email to incorporate more detailed information and SMS to send more urgent or urgent messages. The introduction of email combined with SMS marketing increases your marketing efforts and enables your company to reach different audiences. Here are some great uses for the two strategies together:

Promotion and Marketing: Use email to announce upcoming sales and SMS to show an additional last-minute discount or remind customers that sales are about to end.

Event Management Tool: Send emails promoting an event that piques initial interest and reminds people to sign up. SMS sends event reminders the day before, informs about parking on the day of the event, and provides weather updates during the event.

Competitive Marketing Tools: Promote competitive information and advantages via email and encourage customers to enter the competition early and announce a winner via SMS at the end of the competition.

 

Share This Post