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Winshuttle EnterWorks Recognized in the 2021 Gartner Magic Quadrant for Master Data Management Solutions

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MDM Leader Recognized for Its Ability to Execute and Completeness of Vision

BOTHELL, Wash.–(BUSINESS WIRE)–#PIM–Winshuttle, the provider of the EnterWorks industry-leading Master Data Management (MDM) and Product Information Management (PIM) platform, today announced that it has been recognized in the 2021 January Gartner Magic Quadrant for Master Data Management Solutions.

According to the Gartner report, “The MDM market continues to evolve and thrive as organizations seek to benefit from the business agility afforded by mastering their most critical data, particularly in times of change. Data and analytics leaders should use this research to inform their MDM solution choices beyond vendor marketing hype.”

“We’re excited to be recognized by Gartner in the Magic Quadrant report, which we believe is a recognition of our continuous efforts in this domain,” said Kristian Kalsing, Vice President of Product & Solutions at Winshuttle. “Gartner Inc.’s findings align with what we’re seeing; the majority of our new customers in 2019 and 2020 chose our platform for its strong multi-domain capabilities.”

Leading brands such as Fender, GSK, Thomson Reuters, Mary Kay, Restoration Hardware, US Foods, Ecolab, Carhartt, Rich Products and more rely on the EnterWorks platform to drive business results at scale, become more agile and transform digital into a competitive advantage. The solution serves as a multi-domain data hub with various uses, including:

  • Multi-domain Master Data Management (MDM)– helps users create a single, governed source of truth for strategic data assets across systems.
  • Product Information Management (PIM)– enables users to create, manage and share trusted, differentiated product data at the speed the market demands.
  • Digital Asset Management (DAM)– provides users the ability to store, manage and share digital assets across all channels.

“We built our EnterWorks platform to be the most flexible, robust and scalable MDM solution on the market,” said Kerry Young, Vice President and General Manager of Winshuttle EnterWorks. “We feel that our recognition in this report is a testament to the great work our team is doing and our commitment to providing customers with solutions that improve the quality of their most important data and get that data across their systems and sales channels faster—enabling them to compete and thrive in an increasingly competitive digital economy. We’re excited to continue to provide solutions that accelerate our customer’s digital transformation initiatives and drive business value.”

To review the 2021 Gartner Magic Quadrant for Master Data Management Solutions, please visit:

You can learn more about Winshuttle EnterWorks at

Gartner disclaimer:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Winshuttle

Over 2,400 enterprises across the globe trust Winshuttle’s automation, product information management (PIM), and multi-domain master data management (MDM) software to drive business results at scale, become more agile and transform digital into a competitive advantage.

Winshuttle EnterWorks is an industry leading multi-domain MDM & PIM platform that powers leading brands such as Fender, GSK, Thomson Reuters, Mary Kay, IDEA, US Foods, Ecolab, Carhartt, Rich Products, and many more. Highly ranked by industry analysts, the EnterWorks platform enables enterprise organizations to get trusted data and content to the systems and channels that power their business—at the speed the market demands—and all from a single platform. Learn more at


Nicole Rosenberg

fama PR for Winshuttle

(617) 986-5041