As of this time of writing, there are over 4.3 billion users worldwide that are active on the web — included in this figure are both your customers and potential consumers, of course.
That’s a considerable market you can reach and market to.
If you want to reach those users, you need an efficient and robust technology to back your marketing strategies — a technology like artificial intelligence (AI).
AI has capabilities that can achieve multiple tasks and give you the best results possible.
It’s no wonder many companies are adopting AI as a game-changing strategy for their marketing campaigns.
I hate to break it to you, but if your company isn’t leveraging AI for marketing yet, you may be at risk of losing against your competitors.
As an executive in your company, your decisions have a significant bearing on your organization’s marketing and overall performance.
The impact of AI on business leadership will go a long and profitable way — if you decide to invest in this technology.
To help you decide, allow us to share several compelling reasons why company executives like you should integrate AI in your marketing campaigns.
Let’s begin.
1. AI enhances your customer service.
How you serve and engage with your customers throughout your marketing and sales interaction is crucial.
It can spell the difference between their long-term loyalty and repulsive never-again experience with your brand.
Customers now have higher expectations for quality user experiences with brands, like personalized interaction and communication.
Fortunately, AI helps to create a positive customer experience. It enhances your customer service through chatbots that think and talk like humans do.
Chatbots and AI are one of the functionalities a modern website needs to have in this digital era.
Chatbots provide your customers with smart recommendations, personalize their replies and messages, interact like humans, and respond to their queries 24/7.
One AI chatbot, for example, is Rulai.
Image Source: Rulai
Rulai’s third-level AI chatbots can follow the conversations and contextualize messages to identify the next action correctly, including asking the person for clarification or more details, changing its tasks, and others.
As a result, these AI chatbots streamline your customer service as they reduce your live chat requests and email volume.
They also help resolve concerns at your customers’ first contact and augment your sales conversions through automated purchasing guidance.
2. AI lets you define your buyer persona.
As a business organization, you can’t market your products and services effectively if you don’t know who your target buyers are and what they’re like.
When you build your buyer persona, you can employ marketing strategies appropriate for your target audience and ensure that your resources spent are worthwhile and not wasted.
In building your buyer persona, you need as much data as you can gather to make it precise.
The more accurate your buyer personas are, the more effectively you can run your marketing campaigns.
AI can help you define accurate buyer personas for your company through tools like SocialBakers.
SocialBakers turns your manual audience analysis into an instant, single-step system.
Powered by AI, SocialBakers collects data on your consumers’ demographic profile, as well as the influencers they follow and type of content they like.
Image Source: SocialBakers
That way, when you’ve defined your buyer persona based on real data, you can boost your content engagement, uncover their interests, and know them with unparalleled accuracy.
You can also align your campaigns with their influencers and your marketing budget to the optimum.
3. AI assists in building your visual branding.
A smart, consistent, and precise visual branding is critical for your company’s marketing campaigns.
Visual branding comes in the form of web design, colors, typography, creative outputs, and most importantly, your logo.
If you build your visual branding accurately, you can attract the right consumers for your company.
If you think your company logo needs some visual rebranding, invest in it. Your logo plays a huge role in your visual brand and the success of your marketing campaigns.
Consider tapping logo designers and logo designs at LogoMyway, for instance, to design an excellent and accurate logo for your company,
For other aspects, AI helps you build your visual branding in collaboration with your designer.
Take the AI-powered Adobe Sensei, for example.
Adobe Sensei helps your designers understand more deeply how your users work and then deliver simple workflows in enhancing a creative.
Image Source: Adobe Sensei
Using content intelligence and computational creativity, and understanding events on content delivery, designers and AI can personalize applications at scale.
The AI tool also feeds designers with analytics and insights that they employ back into the creative workflow which helps them increase their productivity.
When you incorporate other online tools like Track.ly — a time-tracking software — to help your designers monitor their activity and time (among other things), their productivity skyrockets even further.
Time-tracking platforms like Track.ly has online timesheets that your designers (and your managers) can use to monitor and study the team’s level of productivity.
4. AI aids in your social listening.
Are you aware of what your customers say about your company and your brand?
Customers share their thoughts about your company on various social media sites.
It’s crucial that you’re updated about how your customers see your brand. Knowing so helps you improve your marketing campaigns and other aspects of your business.
Thankfully, AI can help you keep tabs on your social listening. One tool called Brandwatch has an AI analyst named Iris.
Image Source: Brandwatch
For every growth on conversations surrounding your brand and posts, Iris presents to you what caused it across all your data in real-time.
What’s more, Iris sifts through the truckloads of data and extracts valuable insight in seconds.
In this way, you don’t miss a trending story, hashtag, and others. With the insights, you can also learn and understand your brand health even without technical know-how.
Using AI for your social listening saves you the time and effort it takes for manual analysis and monitoring.
This ability allows you to focus more on your marketing campaigns with social listening insight gleaned by AI.
5. AI personalizes your sales offers.
AI can serve as influential marketing and sales representatives for your company.
It learns from your customers’ likes and dislikes and intelligently recommends items that match their interests and preferences.
When AI finds and suggests such items for them, your customers feel special and delighted to discover something that perfectly suits them.
In other words, AI personalizes your sales offers.
Not only does personalization reinforce your customer service, but your customers are also more likely to continue purchasing from your store.
Personalizing your sales offers is one of the many ways that AI is changing the digital world.
In the world of fashion, personalized offers by AI help users decide on an outfit or clothing they should buy.
H&M AI chatbots powered by Kik are one example. Here’s what the conversation looks like:
Image Source: Alex Picha
H&M AI chatbots ask you what clothing wear you’d like and then recommends some pieces according to your likes and dislikes.
To know your preferences, you can choose from among the smart replies, like “Looks great” or “Try again.”
These AI chatbots allow you as well to save outfits for a later decision, share with your friends, or buy directly from the store.
The chatbots even use emojis to make the conversation light and casual, and your customers feel like they’re talking to human marketing and sales representatives.
In this way, marketing your items does not sound forced but friendly and approachable.
6. AI helps you optimize your content.
In the digital marketing world, including ecommerce, content is king. Likes, clicks, and reposts yield online visibility, brand awareness, and eventually, conversions.
If you have a Shopify store, for example, you can’t merely display your products in your store. You have to compel and interact with your audience. One way to do so is through content.
Thus, you have to find ways to optimize your content, engage your customers, and drive traffic to your website or social media platform.
Some of the best Shopify apps like Alt Text can help supercharge your store by optimizing your content for search engines.
Next, for maximum SEO and content performance, pair those apps with AI.
AI helps you optimize your content based on insights and thorough data analysis.
One tool you can use is MarketMuse.
MarketMuse optimizes your content to rank higher for keywords and uncovers gaps and opportunities for producing new content.
Armed with its built-in editor, MarketMuse also reveals areas for improvement, allowing you to edit and enhance your content immediately.
Integrate AI in marketing.
AI can work wonders in your marketing campaigns, and these are only some of the benefits you can get from them.
It helps enhance your customer service, buyer persona, visual branding, social listening, content, and personalizes your offers.
Integrating AI revolutionizes the way you market to your target audience — and spells a difference that you, as the company’s executive, can’t bear to miss.
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I’m both amazed and scared by what AI is capable of, even with something as seemingly harmless as improving CX… It’s just incredible in every sense of the word.
Yes! i agree an efficient and robust technology to back your marketing strategies — a technology like AI is a considerable market you can reach faster
Since the technology has developed a lot so now artificial intelligence is a very helpful resource for every sector. You have well described about how artificial intelligence is helpful in marketing campaigns. Thank you and hope you will write more in future.