Any business mogul knows the importance of keeping up with the pace of times. Today’s era runs on internet connectivity. Everything from healthcare to education depends on the presence of a high-speed network, like Spectrum, Cox or Time Warner internet for instance.
Can you even imagine spending a single day without checking up on your social media feed, streaming that one episode on Netflix, listening to the latest tracks on YouTube, or video conferencing with your teachers or colleagues? No, right? That’s how deeply internet technology has become integrated into our lives. While it touches other spheres of society for sure, internet connectivity is the lifeblood of modern businesses as well. Given the dynamic needs of digitally hooked users, businesses are expected to transition online if they are to attract and retain their customers in 2021, and eventually, survive in the future.
This post gives you a number of solid reasons why high-speed internet is crucial for a business’s success. Stay tuned.
To target the right audience
Gone are the days of brick and mortar businesses. Everything has moved online, now. The World Wide Web opens doorways for a business to find and target the right demographic of audience. For instance, if you run a pastry business, you can upload aesthetic images of your creations on Instagram and optimize your page with hashtags and other strategic maneuvers to convert the Instagram search algorithm into a lead-generating engine. In other words, people who have a sweet tooth will find your page easily on a single scroll down the newsfeed and be tempted to place orders, one after the other.
The same goes for Facebook, where you can launch personalized ads and other marketing campaigns to reel in more customers. If you have a business website, you can include a Google Maps pin in the footer, so you get local orders too from people living in your area. One thing’s for sure, none of this would be possible without the support of a high-speed internet connection at your back.
To offer a robust customer service
Acquiring customers is important, but retaining them is even more crucial, and honestly, difficult. This is where customer service comes into play. Users who visit your website, whether randomly, returning, or with a specific buying intent, may have questions regarding your product or service. You have to make sure that both your on-page and off-page support platforms are up to the mark.
On-page support includes a live chat button, which hovers on the lower right corner of your site. You can deploy an automated AI assistant here, or choose to hire a chat support agent, who can answer customer queries round the clock. Similarly, off-page support includes a dedicated toll-free phone line, email, or social media handles, so customers can reach out to you in as many ways as possible.
To offer robust customer service 24/7, you’ll need a high-speed internet connection. If you continue working with a slow network with lots of latency, you’ll miss customer concerns and this tardiness on your part will force the potential leads to leave you for the next competitor available.
To ensure effective collaboration
Before the COVID-19 pandemic necessitated remote working, many businesses had already adopted this model for success. Remote working means that your employees do not have to congregate at a specific office location, and can work flexibly from any location, whether their homes or roadside cafes. This decentralized approach to working makes employees feel relaxed and more productive. They can complete their tasks from the comfort of their personalized spaces. It also helps businesses save costs on the commute and office arrangements.
Now, the fact of the matter is that remote working and collaboration cannot be possible without high-speed internet. Since file sharing, cloud-accessing and video conferencing happen virtually for the most part, so a corporate network should be fast enough to render all these processes seamless. Most of the successful businesses these days hand out secure internet dongles to their remote workers for this purpose. They know that there is no space for latency when you’re running a business remotely, and have employees working on a global level.
To streamline business operations
Finally, we come to business operations and the effect of high-speed internet on them. No matter if it is material procurement, production, research and development, delivery and logistics, marketing, finance, or human resources, every department of a business organization needs network access to fulfill day-to-day tasks.
The internet helps HR complete screening and recruitment, the marketing department to unleash fiery and seasonal ad or SEO campaigns, logistics to keep track of the product supply and delivery, and finance to send everyone their salaries on time. If the internet is fast, all these business processes will take place faster and with increased efficiency. Businesses that use AI or Artificial Intelligence to store, maintain and analyze data inventories, predict future trends, and secure the corporate cloud also require high-speed internet connectivity.
Related Reading: How AI will help and change the remote work
So, as the aforementioned pointers show, for a business to become successful in the modern era, target the right customers, offer the best support, enhance employee collaboration and streamline operations, the integration of high-speed internet is a MUST HAVE.