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What is Customer Experience and Why is it important for business?

What is Customer Experience and Why is it important for business?
C-Zentrix
Thu, 07/29/2021 – 15:09

A happy and satisfied customer transformed into a loyal customer

 

Who is a customer?

A customer is the recipient of a product, service, goods or data. It can be an individual, group of individuals or an organization. We often confuse between a customer and a consumer and term them the same; but, a customer and a consumer are not strictly the same in marketing terminology. A customer is an individual or an organization who purchases the product or service but a consumer is one who uses it, it is based on consumption. 

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