Salesforce, the leading online customer relationship management (CRM) software provider, has become a member of the Blockchain Research Institute (BRI).
The Blockchain Research Institute is a global research firm that investigates blockchain strategies, opportunities, and implementation challenges. It is funded by leading companies and governments.
BRI was founded in 2017 by the authors of the book “Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World.”
Earlier this month, Salesforce Chief Executive Officer Marc Benioff had hinted about the company’s plans to introduce blockchain solution later this year at Dreamforce Conference that takes place in September.
“As with other disruptive technologies, blockchain requires deep study from a variety of perspectives to understand its broader implications. The Blockchain Research Institute is providing key insights that will help shape the future of blockchain applications as this revolutionary technology emerges,” said Peter Schwartz, Senior Vice President Strategic Planning – Salesforce.
Along with Salesforce, several other members joined the Blockchain Research Institute. The new members included Raiffeisen Bank International, BPC Banking Technologies, Navigator Ltd., VIKTRE, etc.
“We are pleased to welcome these global leaders to the Blockchain Research Institute,” said Don Tapscott, co-founder and Executive Chairman. “The blockchain industry is growing and changing at an accelerated pace, and we look forward to helping these companies navigate the blockchain revolution through our research and thought leadership.”
Navigator is the first public relations firm to join BRI. With this, the number of members of Blockchain Research Institute has now reached 60.
The research firm has a special class of membership for startups in blockchain technology, called Blockchain Pioneers. In this class, BRI welcomed Aion, Decentral, Polymath, Shyft Network, and Sweetbridge.
In February this year, BRI partnered with India’s leading tech organization NASSCOM (National Association of Software and Services Companies), which promotes digital economy in the country.
“Like our corporate and government members, these companies are at very different stages of their blockchain transformations,” said Tapscott. “We can foster more innovation through collaboration by creating a network of builders in the blockchain space alongside leaders in enterprise and government.”
BRI will announce more new members in May.