Route Mobile (UK) Limited, a subsidiary of Route Mobile Limited, a well-known cloud communication platform service providers to enterprises, over-the-top (OTT) players and mobile network operators, signed definitive agreements to acquire Masivian S.A.S, a cloud communication platform service provider that caters to enterprises in Latin America. The acquisition is aligned with the global growth strategy of Route Mobile to become a recognized global CPaaS player and to strengthen its presence in Latin America.
Massive serves the LatAm market with its differentiated and well-optimized cloud communication platform, security, and data analytics, providing a comprehensive suite of marketing, communications, and AI-powered products. Masiv provides multichannel notification services to Colombia and Peru customers via SMS, email, OTT business messaging, and voice.
Rajdipkumar Gupta, Managing Director and Group CEO, Route Mobile Limited, said, “Masiv is an established cloud communication platform service provider across LatAm and this acquisition is strategic in many ways for us to compete in new markets.”
He further added, “As founders of one of the leading CPaaS players globally, a key target for us was to onboard a global partner to gain a bigger foothold in the Latin American region, and address the international traffic that we’re yet to tap. We intend to be actively involved in Masiv’s growth and expansion of its portfolio.”
“We welcome Rainer Viertel and Erwin Viertel to our leadership team and the entire team of Masiv that now combines with ours to create massive tech/product and market synergies to further strengthen our regional presence in LatAm.”
Masiv offers a huge opportunity that can be tapped with local enterprises and with global OTT, taking advantage of additional geographical strengths such as cost efficiencies, local presence, and direct connectivity in the Andean region. Based primarily in Colombia and Peru, it also presents an excellent near-shore talent pool and operational center to support clients in the Americas.
Rainer Viertel, CEO of Masiv, said, “We share Route Mobile’s vision to simplify communications for businesses.”
He further added, “With Route Mobile’s deep domain expertise in CPaaS enabled products, coupled with its global scalability, we will be able to offer unique communication experiences that are easy to deploy, convenient to manage, and quick to monetize. We are deeply committed to this vision and this relationship will enable us to further accelerate our already impressive growth trajectory in the LatAm market.”
The acquisition is expected to be completed within the next 60 days, subject to fulfillment of the customary terms and conditions of the definitive agreements.