On 6 July 2023, The MarTech Summit Hong Kong, organized by BEETc, will be held at The Langham Hong Kong. This year’s event will consist of a full day of engaging activities, including keynote presentations, panel discussions, facilitated roundtable sessions, and networking opportunities.
Building on the tremendous achievements of the past summits in Hong Kong and across APAC, this year’s edition of The MarTech Summit Hong Kong will gather the most brilliant minds in the MarTech domain. They will convene to explore the industry’s current trends, challenges, and prospects, fostering insightful discussions and valuable networking opportunities.
Catering specifically to senior-level executives in marketing and technology, customer experience, data-driven marketing, content strategy and storytelling, marketing automation, and digital transformation across all industries, The MarTech Summit provides an ideal platform to connect and engage with seasoned business leaders. This thoughtfully curated one-day summit offers attendees a valuable opportunity to enhance their knowledge of how marketing technology can revolutionize their organizations and fuel growth.
The summit will feature engaging sessions presented by over 25 MarTech innovators representing top companies such as Mercer, Bank of China (Hong Kong), Prudential Hong Kong, Hang Seng Bank, Lenzing Group, Invesco, Natixis CIB, BCW Hong Kong, Home Credit International, Shell Hong Kong, HK Express, S&P Global, and Hong Kong Telecom, among others. Additionally, the event will bring together a diverse community of over 200 MarTech professionals, fostering an environment for sharing and exchanging experiences across various aspects of the MarTech landscape.
With an assured 85% presence of senior leadership roles, attendees can expect valuable opportunities to learn from and network with esteemed individuals, including C-suite executives, heads, and directors.
The summit will encompass discussions on the following topics:
- Data-Driven Marketing: Exploring aspects such as first-party data, customer data optimization, data contextualization, data privacy, cookieless solutions, and marketing mix optimization.
- Customer Experience & Engagement: Delving into engagement strategies utilizing unified data, building effective marketing ecosystems, leveraging omnichannel marketing approaches, and harnessing the power of digital storytelling and social media marketing.
- Emerging Marketing Technologies: Shedding light on cutting-edge developments like location-based experiences, influencer marketing tools, marketing automation, the advent of Web 3.0 and the Metaverse, and the utilization of various content formats for maximum impact.
- Digital Transformation: Exploring the integration of machine learning and artificial intelligence in marketing, the impact of digital workplaces and cybersecurity, fostering digital sustainability, the evolving role of marketing leaders, and the importance of forging new partnerships.
The MarTech Summit Hong Kong offers distinct advantages that set it apart:
- Senior-Level Networking: The summit provides a platform for high-quality networking, bringing together senior marketing technology leaders and professionals from Hong Kong and beyond.
- Hong Kong-Focused Agenda: With a tailored focus on Hong Kong’s MarTech landscape, the agenda features a lineup of local and international experts, ensuring an insightful and relevant summit experience.
- Unrestricted Engagement: Unlike the previous summit held in October, the July 2023 edition in Hong Kong allows for unrestricted capacity, interactions, and networking opportunities.
- Abundant Networking Opportunities: Attendees can leverage various networking opportunities, including facilitated roundtable sessions and networking drinks, fostering connections with over 200 MarTech professionals throughout the day.
- Premium Venue and Location: The summit takes place at The Langham, Hong Kong, a prestigious venue situated in the heart of the city, creating an exceptional setting for the event.
Registration is open here.
Check out the attendees’ list here.
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