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OpenAI unveils SearchGPT: A new AI-powered search engine that can challenge Google

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SearchGPT

In November 2022, OpenAI revolutionized the tech landscape with the launch of ChatGPT, rapidly becoming an indispensable tool for many. Now, OpenAI is poised to challenge Google with the introduction of SearchGPT, its new AI-supported search engine.

Currently in the testing phase, SearchGPT combines the power of OpenAI’s advanced AI models with real-time web information to provide fast, accurate answers complete with clear, relevant sources. This prototype is being rolled out to a select group of users and publishers to gather feedback. OpenAI plans to eventually integrate the best features of SearchGPT directly into ChatGPT.

What can SearchGPT do?

Traditional web searches often require multiple attempts to yield relevant results. SearchGPT aims to streamline this process by leveraging conversational AI capabilities to deliver precise, up-to-date information quickly. Users can expect direct responses with source links and the ability to ask follow-up questions, creating a more intuitive search experience.

Search has long been a vital tool for publishers and content creators to reach audiences. SearchGPT enhances this interaction by highlighting high-quality content in a conversational format, offering numerous engagement opportunities.

OpenAI aims to continually improve SearchGPT, focusing on areas such as local information and commerce. Feedback from the current testing phase will be instrumental in refining the user experience.

This announcement comes in the wake of Alphabet Inc.’s recent financial report, which highlighted a strong performance for Google in Q2 2024, with revenues reaching $85 billion—a 14% increase year-over-year, largely driven by its Search and Cloud services. However, OpenAI’s SearchGPT is poised to introduce significant competition, potentially shifting the dynamics of online search.

For those interested in exploring SearchGPT, OpenAI is inviting users to sign up for the waitlist, promising an opportunity to experience the future of search firsthand.

Featured image credits: OpenAI

Read next: OpenAI unveils Sora: a revolutionary AI model transforming text into cinematic videos

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