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New Global Survey by Opus Research for SoundHound Inc. Reveals Business Leaders are Focused on Customized Voice Experiences

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Detailed report provides insights into how top companies are gaining business value through voice assistants

SANTA CLARA, Calif.–(BUSINESS WIRE)–#VoiceAI–A released today by Opus Research, a diversified advisory and analysis firm providing critical insight on software and services, and SoundHound Inc., the leading innovator of voice AI and conversational intelligence technologies, reveals that two-thirds (67%) of survey respondents say their companies have already invested in voice assistants, with the largest number of implementations in the last one to three years.

The study also revealed that 77% are measuring the benefits of voice assistants by customer satisfaction (CSAT) and Net Promoter Scores (NPS). In addition, 74% agree that controlling the brand identity and user experience are among the greatest drivers of business value from implementing voice AI strategies.

With a growing focus on user experiences, better customer relations, and improved satisfaction scores, the analysts at Opus Research have determined that, “Given the rapid growth of voice assistant usage, now is the time for companies across industries to overcome common challenges surrounding ROI, monetization, and fragmentation.

Survey respondents include 320 business leaders around the globe in eight industries: hospitality, IoT/Smart Home, Media/Entertainment, Financial Services, QSR/Restaurants, Retail, Telecom, and Transportation and top companies such as MGM Resorts International, Panasonic Corp., Netflix, Capital One, Panera Bread, Best Buy, T-Mobile USA, and United Airlines.

“For a brand—and as a brand—to stand out from the crowd, we need a distinctive identity. So, companies have to invest in voice technology. With the increasing demand from users it is very important—the potential in this technology is enormous,” noted one respondent.

The research report is available . Opus Research and SoundHound Inc. are also planning a webinar discussion to include RAIN agency on March 9, 2020 at 10:00AM PST and 1:00 PM EST. Registration is .

About SoundHound Inc.

At SoundHound Inc., we believe every brand should have a voice. As a leading innovator of conversational technologies, we’re trusted by brands around the globe. Houndify, our independent voice AI platform, allows developers to build custom voice assistants with a branded wake word for any product or service. Our proprietary Speech-to-Meaning™ engine delivers unprecedented speed and accuracy. Our mission: To enable humans to interact with the things around them like we interact with each other: by speaking naturally to phones, cars, smart speakers, mobile apps, and every part of the emerging ‘voice-first’ world.

About Opus Research

Opus Research is a diversified advisory and analysis firm providing critical insight on software and services that supports digital transformation. Opus Research is focused on the merging of intelligent assistance, NLU, machine learning, conversational AI, conversational intelligence, intelligent authentication, service automation and digital commerce.


Michael Zagorsek

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