Microsoft-Amazon alliance, intelligent cloud momentum raises Microsoft share price to a new 52 week high

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Microsoft stock prices recently recorded a 52-week high of $74.96 and closed at $74.77 on August 31, 2017.

The alliance between Amazon and Microsoft’s voice-controlled digital personal assistants – Alexa and Cortana reportedly was one of the major reasons behind the increase in stock price.

The collaboration will boost Microsoft’s position in the Artificial Intelligence (AI) market. While Microsoft claims 145 million active users of Cortana through Windows 10 adoption, Alexa will also be seen dominating the digital assistant industry’s market, with a prediction of wide-scale adoption of Amazon Echo devices.

Microsoft earlier in July reported its quarterly earnings for FY17 Q4, where it recorded a revenue of $24.7 billion non-GAAP.

The strong portfolio of intelligent cloud services, AI, and gaming console has certainly proved to be a boon for Microsoft.

Whether through strong Office 365 and Windows 10 adoption, highly potent gaming consoles like Xbox One X or high performance by Azure (revenue increasing at 98% YoY basis) Microsoft is recording huge profits from each of them.

The recorded stock of $74.96 has a market capitalization of $559.88 billion.

Microsoft at IFA 2017 said that it is set to release the latest update to its flagship operating system next the month i.e. October 2017. The fourth update will be offered to the current customers of Windows 10 that is at present running on more than 500 million devices.

With this update, Microsoft plans to let Windows 10 hardware and software devices tap into the power of augmented and virtual reality technologies.

It also announced its plans along with a maker of computer and virtual reality headset to bring new hardware for businesses and mixed reality features that will benefit the video gamers with the October release.

With new services and upgrades, Microsoft (MSFT) is improving its competitive position against Alphabet’s Google (GOOGL) and Apple (AAPL).

Microsoft stock as on 1st September 2017 was at $73.94.

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