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Microsoft and Adobe alliance now extends to China 

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Microsoft and Adobe are extending their cloud partnership into China to help enterprises deliver customized experiences throughout all the phases of customer journey in this expanding market.

The companies first partnered in September 2016, when Microsoft selected Adobe as its preferred marketing service for Dynamics 365 Enterprise. As a part of the alliance, Adobe started delivering its cloud services on Microsoft Azure.

At Adobe Summit, which is running at Las Vegas from 25th to 29th March, Adobe announced that its Adobe Experience Cloud running on Microsoft Azure is now available to enterprises in China.

The Adobe Experience Cloud on Microsoft Azure is operated by 21Vianet, a leading carrier-neutral cloud provider. Both the companies will help the Chinese enterprises to envision and implement the joint solutions.

Adobe and Microsoft have also integrated Adobe Experience Manager and Microsoft Azure; Adobe Campaign and Microsoft Dynamics 365; as well as Adobe Analytics and Microsoft Power BI.

The integration of Adobe Experience Manager with Azure will help in delivering personalized web experiences. On the other hand, Adobe Campaign and Dynamics 365 integration will enable enterprises to create a single view of the customer insights.

Whereas integrated solution from Adobe Analytics and Microsoft Power BI can be used to fetch data from Power BI and see the impact of all the campaigns across audiences.

Apart from integration of core services, the companies will also integrate their data models. The standard data model formed from integration of Adobe XDM (Experience Data Model) and Microsoft CDM (Common Data Model), aligns large number of data sets which help in developing more complete customer profiles. It also removes the need of building and updating the connectors between systems.

Also read: Microsoft and BlackBerry partner to empower mobile users with secure, seamless productivity 

The joint solutions from Microsoft and Adobe are already used by several leading brands around the world including 24 Hour Fitness, AAA Northeast, Avianca, National Center of Missing and Exploited Children, and W.B. Mason.

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