IBM acquires Vivant to use behavioral science insights for IBM iX

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IBM yesterday announced an intention to acquire a Sydney based boutique digital and innovation agency, Vivant Digital. The aim of this acquisition is to fold Vivant into IBM iX business, and spread its strategy and design expertise.

IBM iX is one of the world’s largest digital agencies and global design partners, and works at the intersection of strategy, creativity, and technology to help clients digitally reinvent their businesses.

Vivant uses insights from behavioral science, data and technology for its design philosophy and innovative approach, and has a strong reputation. It is offering services to Australian start-ups and corporates in financial services and distribution industries for a decade now.

“Customer experience is a critical element as our clients develop their business strategy,” said Paul Papas, Global Leader, IBM iX. “IBM shares a similar design, consulting and management philosophy with Vivant, and our combined teams will raise the bar for experience-led, design driven, digital reinvention.”

IBM is rapidly expanding its iX global capabilities, and this acquisition will help IBM expand and reach more customers to address the need of digital transformation using innovative digital business models. IBM’s team specialists are working across 36 global IBM Studios to better serve clients.

“This is an exciting direction for Vivant clients and employees. We now have scale and greater opportunity to address the growing needs of CEOs and innovation leaders willing to disrupt the market by seeking out new business models” said Anthony Farah. “We see it as converging the best of big with the best of small.”

The CEO and founder of Vivant, Anthony Farah, will lead the Digital Strategy and iX for IBM Australia and New Zealand.

Also read: IBM introduces secure data migration service to cloud

No financial terms have been disclosed yet, and the acquisition is expected to close in Q4 of 2017 subject to applicable regulatory review and customary closing conditions.


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