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How designing UX can give businesses competitive advantage

 

A study by the Union Council and US Council has revealed that every dollar invested in design returns upto $100 back.

Today, Sameer Chabukswar is going to talk about how design gives businesses comparative advantage you must have heard, it all about experience these days.

Also he discussed, how do business come up and how can we take advantage of design to build a differentiator for competitive advantage. He briefly touches the subject of UX research, coupling UX & business goals, the importance of implementing a scientific methodology to design business as well products.

Let’s watch the complete video to better understand the relationship between design & UX.

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