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Google explores new possibilities with Generative AI in Search

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AI in search

Google is pushing the boundaries of its Search capabilities by testing new features that harness generative AI technology. These innovations are designed to help users create images and written drafts seamlessly within the search engine.

Create images with Generative AI in Google Search

To help users find the perfect image or visualize a specific idea, Google is introducing the power of generative AI within its Search experience. Dubbed the “SGE” (Search Generative Experience), this feature enables users to create images by inputting their ideas.

“If you search for something like “draw a picture of a capybara wearing a chef’s hat and cooking breakfast,” SGE will provide up to four generated images in the results”, said Google in its blog post.

Users who opt into SGE may also access a feature that allows them to generate AI-powered images directly within Google Images.

To ensure ethical usage, Google is implementing safeguards to prevent the creation of images that violate its prohibited use policy for generative AI, particularly content that is harmful or misleading. Additionally, each image produced through the SGE will be equipped with metadata labels and embedded watermarks, clearly indicating its AI origin.

This image generation capability is currently available in English in the United States, exclusively to users who have opted into the SGE experiment and are 18 years or older.

Google is also preparing to launch a tool called “About this image,” which will help users assess the context and credibility of images. For instance, it may reveal when a similar image was first detected by Google or identify webpages that use similar images, including news and fact-checking sites.

Find writing inspiration with SGE

Google’s generative AI is not limited to image creation. It also assists users in their search for writing ideas and inspiration. For more extensive searches, Google is introducing a feature called “written drafts” within SGE.

Users can request the AI to create or modify drafts to suit their needs. For example, if you’re researching home improvement projects, you can ask SGE to “Write a note to a contractor asking for a quote to turn my garage into a home office.” These drafts can be easily exported to Google Docs or Gmail, preserving Google Workspace privacy protections.

Users who have opted into the SGE experiment can start exploring this today.

Google’s commitment to protect customers

Google has announced a protective measure for customers who utilize its generative AI products in Google Cloud and Workspace.

Google’s approach to intellectual property indemnification involves a unique two-pronged strategy, which encompasses protection for both the training data and the outcomes derived from its foundational models. This means that if legal issues arise due to the use of Google’s training data containing copyrighted material, Google will assume legal responsibility for the matter.

The company will provide legal coverage for products like Duet, Vertex AI Search, Vertex AI Conversation, Vertex AI Text Embedding API, Visual Captioning on Vertex AI, and Codey APIs.

With this, Google joins the ranks of tech giants offering indemnity to generative AI users. Microsoft announced similar protection for Copilot users, and Adobe has also sought to safeguard users of its Firefly platform from legal liabilities.

Featured image: Image by on Freepik

Read next: Adobe unveils 100+ cutting-edge Generative AI features at MAX 2023, igniting creativity

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