Google expands presence in India to accelerate cloud adoption in the country

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Google is expanding its marketing and sales team in India to help more enterprises adopt cloud technologies.

“To help more enterprises in India take advantage of the cloud, today we’re kicking off our Google Cloud Summit in Mumbai and next week we take the show on the road to customers in New Delhi and Bangalore. It’s also our opportunity to better understand the needs of Indian businesses, and to get inspired by our customers’ success stories,” wrote Nitin Bawankule, Country Director at Google Cloud in a blog post.

The move comes as Google sees traditional industries increasingly shifting their IT infrastructure to the cloud to improve operational efficiency.

“The thing that really is driving the enterprises, in my personal opinion, is there’s so much more competition now,” told Rick Harshman, MD, Google Cloud, Apac, in an interview. [ Economic Times]

The enterprises in India are progressively switching to G Suite to organise their workflow and productivity. Businesses like BookMyShow, Sharechat, DB Corp, Hero MotorCorp and Royal Enfield are shifting to smart, cloud-based apps to digitalize their work.

According to Nasscom, India’s cloud spend is estimated to increase at 30% per annum and will cross $7 billion mark by 2022. IDC believes that around 55% of India’s 500 organizations will have a multi-cloud management strategy by the year 2023. Consequently, the predictions are one of the main drivers of the multi-cloud initiative by Google.

Bawankule said that they are willing to help Indian enterprises in adopting cloud technologies where they will bring digital transformation, new revenue generating models, and extensive reach to millions of untapped consumers in the markets.

The search engine giant is willing to triple its sales and marketing team in India. Besides this, more centres are expected to come to the APAC operation of Google by the end of 2019. The company would also cut the prices of cloud-skilling programmes for the Indian market.

In April, Google had launched Anthos – a hybrid, multi-cloud solution that embraced open standards enabling the users to run their applications in the public cloud had received a positive feedback. By drifting the change, the company is expecting to share more success stories of Indian enterprises.

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