Business Wire

Fusionex Powers MATRADE’s #MyAPEC2020 Virtual Exhibition Platform

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KUALA LUMPUR, Malaysia–(BUSINESS WIRE)–#DigitalTech–Malaysia External Trade Development Corporation (MATRADE) has partnered with multi-award-winning AI and Big Data technology leader Fusionex to power #MyAPEC2020, its first ever virtual exhibition.

Prompted by the accelerated digital transformation efforts by various organizations in response to the impacts brought about by the Covid-19 crisis, MATRADE has established multiple channels to help stimulate business activities and sustain business competitiveness in the international market. In a bid to keep everyone safe, MATRADE has pivoted to a fully digital exhibition, powered by Fusionex technologies, that provides a virtual avenue for businesses and enterprises to convene, converse and collaborate.

“As the organizer of the exhibition, MATRADE will leverage its reach around the world to promote this virtual exhibition and arrange virtual B2B meetings that will enable Malaysian companies to connect with the right buyers. We are confident this exhibition will be of great benefit to the participants and help revitalize businesses that may have been affected by the pandemic,” said MATRADE CEO Dato’ Wan Latiff Wan Musa.

The #MyAPEC2020 Exhibition is being held in conjunction with the Asia-Pacific Economic Cooperation (APEC) 2020 forum, hosted by Malaysia this year. The exhibition was launched by the Ministry of International Trade and Industry Deputy Minister YB Datuk Lim Ban Hong.

“I am proud to announce that #MyAPEC2020 is Malaysia’s first virtual exhibition of this scale that has a trade engagement system that allows for business pitching, pre-arranged meetings and webinars. This exhibition would not have been possible without the support and technical expertise offered by Fusionex, who has been instrumental in developing the platform. MATRADE will be using this interactive platform to facilitate future virtual engagements between our business community and global buyers,” said YB Datuk Lim.

In compliance with social distancing regulations and guidelines, Fusionex responded by the innovative utilization of cutting-edge digital technologies to make manifest the experience of hosting a real exhibition on multiple screens and channels simultaneously. The platform is also able to create a borderless and seamless experience for people around the world to attend the virtual event while obtaining actionable insights and gaining a comprehensive panoramic view of the exhibition to understand its impact.

“The pandemic has severely disrupted businesses across the country and internationally. We applaud MATRADE for creating a platform for companies and enterprises to participate in this exhibition, offer digital content, conduct business pitching and hold online conferences. Companies will have visibility of online traffic and the sales leads generated from these visits. All in all, this virtual platform represents the future in digital technology innovations that will help make Malaysian SMEs more digitally savvy, able to not only survive a post-pandemic world but flourish and soar,” said Fusionex Group CEO Dato’ Seri Ivan Teh.


The Malaysia External Trade Development Corporation (MATRADE) was established on March 1, 1993 as the external trade promotion arm of Malaysia’s Ministry of International Trade and Industry (MITI). Its functions are:

  • To promote, assist and develop Malaysia’s external trade with particular emphasis on the export of manufactured and semi-manufactured products and services;
  • To formulate and implement export marketing strategies and trade promotion activities to promote Malaysia’s export;
  • To undertake commercial intelligence and market research and create a comprehensive database of information for the improvement and development of Malaysia’s trade;
  • To organize training programs to improve the international marketing skills of Malaysian exporters;
  • To enhance and protect Malaysia’s international trade investment abroad; and
  • To promote, facilitate and assist in the services areas related to trade.

About Fusionex

Fusionex is an established multi award-winning data technology provider specializing in Analytics, Big Data, IR 4.0, Machine Learning, and Artificial Intelligence. Its offerings are focused on helping clients unlock value and derive insights from data. Featured on Forbes, Bloomberg, Gartner, IDC, Forrester, Edison and Huffington Post, Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven platforms to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs)) that spans across the United States, Europe as well as Asia Pacific. Fusionex is also an MDEC GAIN company as well as an MGS recipient.

Gartner’s 2018 report on Modern Analytics and Business Intelligence shortlisted and commended Fusionex’s data technology platform. In addition, Fusionex has been identified as a Major Player in IDC’s MarketScape Report for Big Data & Analytics. Fusionex is the only ASEAN-based company to be featured in both reports, cementing its credentials in the data technology market for this region.


Nancy Baker