Business Wire

emids Acquires Canadian Design-Led Software Engineering Firm Macadamian

3 Mins read

Deal Part of Company’s Purposeful Growth Plan, Precursor to Add India-Based Talent

NASHVILLE, Tenn.–(BUSINESS WIRE)–emids, a leader in digital engineering and transformation solutions to the healthcare and life sciences industry, today announced another step in its purposeful growth strategy, this time adding global design-led software engineering capabilities through the acquisition of Macadamian, one of the largest and most respected healthcare specialist firms of its kind in the world. Terms of the deal, which closed late last month, were not disclosed.

emids has a strong track record of delivering complex solutions to its clients using its deep engineering and applications capabilities. The addition of Macadamian’s design-first capabilities is a perfect complement and will help both emids and Macadamian customers work with a single partner that brings in great depth and breadth in domain, design and engineering.

“Our customers have accelerated both their timelines and their investments in digital and virtual health solutions focusing on patients in the wake of COVID-19, and our acquisition of Macadamian very eloquently delivers the added sophistication that our payer, provider and life sciences partners need and demand when bringing to market digital solutions to transform the healthcare experience,” said emids Founder and CEO Saurabh Sinha. “Design has become an embedded part of the transformation value chain, and we were immediately struck by Macadamian’s design-first approach, its patented IP and innovations Lab and its sheer depth and breadth in the healthcare space.”

Macadamian’s clients run the gamut from early-stage to Fortune 500 companies with a heavy concentration in biopharmaceuticals and medical devices. Macadamian further expands emids’ IP, centers of excellence and platform capabilities, including its HealthConnectTM application development platform as a service, which has proven a powerful underlying architecture to accelerate the development of data-informed medical devices and digital therapeutic software applications for clients.

Macadamian CEO Frederic Boulanger said: “Our merger with emids is a superior match of entrepreneurial mindset, complementary skill sets and healthcare specialization, and we’re excited about what we’ll be able to achieve together for our customers and for healthcare at large.”

Dinesh Kandanchatha, Macadamian COO, said the key to delivering digital solutions that people need to live healthier lives or that providers need to deliver better care is to focus on people first and the technology second.

“The technology dictates how digital solutions get delivered, but it takes a design thinking approach to first figure out what people need so that we can match those needs with what’s technologically viable and valuable to customers and to the market,” Kandanchatha said. “We look forward to joining forces with emids to further scale the successful integration of data science, human-centered design and development to bring big ideas to life.”

Kumar Kolin, emids Chief Technology Officer, said the addition of the Macadamian team and its superior capabilities catapults emids’ standing in the space at a critical inflection point in healthcare’s digital transformation.

The Macadamian acquisition expands emids’ global employee footprint to more than 2,300, with 109 expert designers, developers and engineers in US, Canada, Eastern Europe and India. In 2021, emids plans to increase its global headcount by upwards of 40% by adding more than 1,000 digital engineers in its offices in Bengaluru and Hyderabad, India.

About Macadamian

We design and develop digital and connected experiences to improve healthcare. Founded in 1997, Macadamian is a full-service software design and development consulting firm that provides a complete range of product strategy, user experience design and research, and software engineering services. Visit

About emids

emids is a leading provider of digital transformation solutions to the healthcare industry, serving payers, providers, life sciences and technology firms. Headquartered in Nashville, emids helps bridge critical gaps in providing accessible, affordable, and high-quality healthcare by providing digital transformation services, custom application development, data engineering, business intelligence solutions, and specialized consulting services to all parts of the healthcare ecosystem. With over 2,300 professionals globally, emids leverages strong domain expertise in healthcare-specific platforms, regulations, and standards to provide tailored, cutting-edge solutions and services to its clients. For more information, visit


Libby Werner |