Author: Jyotsana Gupta

5 Video APIs and how they can benefit your business

Almost all businesses offer a website, web application, or mobile application that allows customers to interact with the business, make purchases, and consume content. Increasingly, all these communic...

How emerging technologies will impact Pentesting in 2022

In the face of distributed work and fast-evolving ransomware, businesses must now contend with an unprecedented threat landscape. If they are to uphold their responsibilities to their clients, they mu...

What data needs to be collected to scale a business

In today’s economic landscape, thought leaders in virtually every industry tout data and its necessity in conducting business. Whether you work in a tech field or something completely non-tech related...

Increase startup earnings by automating your lead nurturing process

It is difficult to talk about marketing strategies without discussing the benefits of automation and the vital part it plays for startups. Marketers don’t have unlimited time or resources to spend on ...

Ways to protect your online privacy, payments, and data

We learn about a new data breach that leads hundreds and thousands of people into severe troubles every other day. Hackers get their data and use that for ransomware or other malicious tasks. Given a ...

12 benefits of Artificial Intelligence (AI) in retail

Artificial Intelligence (AI) has begun to revolutionize the retail sphere. AI-powered solutions help companies optimize their business processes, enhance customer satisfaction, boost their sales, and ...

Key email marketing statistics for 2022

There are many companies today that miss out on potential sales because of poor email marketing practices. Many people feel frustrated by irrelevant newsletters they receive in their inboxes. Once a n...

Leader Talk: In Conversation with Managing Principal and Country Head, Manish Mittal, at Axtria

1. Data is taking centre stage today, how important has data-driven customer insights become in today’s world? On a scale of 1–10, I’d say that the importance of using data-driven customer insights is...

Exploring the advanced technology of Next-Generation Antivirus programs

Next-Generation Antivirus (NGAV) is the next generation antivirus software that integrates a variety of techniques to protect customers’ data. It uses behavioral analytics, machine learning, and...

Cutting your cloud costs with Data Classification

Most organizations decide to migrate their workloads to the cloud in order to reduce IT expenses. However, while cloud adoption often delivers on the promise of scalability and flexibility, many organ...

Best practices for effective web application security via AWS monitoring

Whether you’re a small business or an enterprise, your web applications are likely one of your most important assets. From marketing and sales to customer service and accounting, there is no doubt tha...

How do management tools empower your healthcare workforce?

Effective healthcare learning is a vital factor in developing and creating a healthy workspace environment for organizations. The healthcare department is recognized for its advanced knowledge and fun...

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