At the IFA tech show in Berlin, Amazon said that its smart assistant Alexa has now reached 20,000 installs on different devices. In January this year, Alexa had over 4000 installs which has grown by five times in just eight months. This shows that Amazon’s Alexa everywhere initiative is seeing success.
“Alexa has sung Happy Birthday millions of times to customers, and she’s told over 100 million jokes,” said Daniel Rausch, vice president of Amazon’s Smart Home group at the IFA tech show.
Rausch also shared more insights about Alexa to the audience and how well the Alexa everywhere initiative has been working for the company. While the number of devices with Alexa grew from 4,000 to 20,000, the number of brands using Alexa increased from 1,200 to 3,500 over the same time.
Alexa is spreading widely not only through the Amazon Echo smart speakers and Fire devices, but also through the devices from other companies like Ford Motor, Sonis, Jabra, etc. The digital assistant is now used in smart TVs, smartphones, washing machines, DVRs, as well as laptops.
At the Microsoft Build Conference this year, Amazon Web Services (AWS) and Microsoft demonstrated an integration of Alexa and Cortana. Amazon doesn’t seem to stop here, as it is already planning to make Alexa available into cars, office spaces, and hotels.
While highlighting the growth of Alexa, the company also announced a number of new devices which will be powered by Alexa. These devices include Huawei AI Cube Smart speaker, Asus ZenBook laptops and Yale’s Sync home alarm system.
The Huawei AI Cube is a cylindrical-shaped smart speaker which also comes with a 4G mobile internet router. This means that users will be able to insert a SIM card and use it as a Wi-Fi hotspot as well.
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The users of Alexa are happy with the service it provides, and it seems that the digital assistant will keep up the growth over the coming months.