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AI takes center stage as tech giants unveil cutting-edge innovations at CES 2024

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CES 2024

The Consumer Electronics Show (CES) has once again captivated tech enthusiasts in Las Vegas, showcasing groundbreaking products and innovations from leading companies worldwide. As the event draws to a close, major tech brands have left an indelible mark with significant updates, reinforcing the increasing integration of artificial intelligence (AI) into our daily lives.

Here are some key announcements from the event:

  1. Walmart Elevates Shopping Experience with AI Innovations

Walmart took center stage at CES 2024, unveiling a suite of technologies designed to enhance the shopping experience for customers. Among the highlights were augmented reality (AR), drones, and generative AI. The retail giant showcased two AI-powered tools for product search and replenishment, along with a beta AR social commerce platform called “Shop with Friends.” Walmart emphasized the deployment of AI across various business sectors, including Sam’s Club and apps utilized by store associates.

  1. Samsung’s AI Integration Beyond TVs

Samsung presented its vision for “AI for All,” emphasizing the integration of AI into not just TVs but also home appliances. The South Korean tech giant showcased AI advancements in its Bespoke 4-Door Flex Refrigerator with AI Family Hub, extending AI to the kitchen and laundry. Samsung’s upcoming vacuum and mop robot cleaner, the Bespoke Jet Bot Combo, is set to provide a more convenient and effective cleaning experience through AI technology.

  1. Sony’s Foray into Mixed Reality Headsets

In a surprising move, Sony Corp entered the mixed reality headset arena at CES 2024. Tailored for spatial content creators, the headset is expected to hit the market later this year. Sony’s innovation landscape hints at a focus on spatial headsets for healthcare, with activities in AR-guided medical interventions and medical imaging within the metaverse innovation landscape.

  1. Apple Sets Launch Date for Vision Pro Headset

Apple stole the virtual reality spotlight by announcing the launch date for the Vision Pro headset at CES 2024.

  1. Hyundai’s S-A2 Air Taxi Takes Flight

Hyundai showcased its updated S-A2 air taxi concept, an electric vertical takeoff and landing (eVTOL) vehicle designed for urban transportation. The S-A2 aims to offer a faster alternative to traditional commuting in congested areas.

  1. Rabbit R1: Teenage Engineering’s AI Marvel

A delightful surprise at CES 2024 was the Rabbit R1, an AI-powered assistant co-designed by Teenage Engineering. Priced at $199, the device, built on the Large Action Model (LAM), learns user actions to perform tasks like recipe preparation, vacation bookings, and song sampling exploration.

  1. Nvidia’s Continued Dominance in AI

Despite its near dominance in AI hardware, Nvidia continues to innovate. The company unveiled the GeForce RTX series of desktop graphics cards, explicitly tailored for gaming but featuring a distinct “ready for AI” capability. Nvidia also introduced AI-based software products, including NPCs in games with a large language model brain and some autonomy.

  1. Amazon’s Seven Key Announcements

Amazon, a perennial player at CES, made seven key announcements that underscore its commitment to innovation. These included a global partnership with Panasonic, a live demonstration of in-vehicle generative AI capabilities with BMW, support for Matter Casting in Fire TV and Echo Show 15 devices, the latest Zoox robotaxi, and Siemens’ integration of AWS generative AI technology, Amazon Bedrock.

  1. Volkswagen Augments In-Car Experience with ChatGPT

Volkswagen announced plans to enhance its in-car voice assistant, IDA, by integrating ChatGPT. This move is aimed at providing a more natural conversational style and the ability to handle complex requests.

  1. Amazon and BMW Revolutionize Driving with AI-Powered Assistance

Amazon and BMW announced a pioneering partnership at CES 2024 to replace the traditional driver’s manual with AI. This collaboration involves integrating a large language model (LLM) with Alexa and the actual driver’s manual, enabling users to engage with an Alexa-powered chatbot for accurate real-time information about their vehicles. The days of dealing with manuals are over, as this innovative approach ensures hassle-free access to essential car information.

As CES 2024 wraps up its final day on January 12, 2024, the tech world is buzzing with anticipation for the potential of AI, paving the way for a year brimming with revolutionary advancements across diverse industries.

Read next: 73% of CIOs plan to increase their IT budget in 2024, finds a survey by Recognize

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