As we stand on the cusp of a new year, the ever-expanding integration of artificial intelligence (AI) into our daily lives is set to grow unparallelly. Following two transformative years marked by groundbreaking advancements, the relentless momentum of AI technology shows no signs of abating, with experts forecasting unprecedented progress in 2024.
Chelsea Alves, a Consultant at UNmiss, shares her insights on the unfolding landscape of AI in 2024, “The evolving landscape of AI promises a future where innovation knows no bounds. The continued collaboration between humans and robots is set to redefine industries, foster new conversations, and shape a world where the potential for exponential progress is limitless. Each year we are seeing noticeable improvements to the way we conduct every day tasks to how we can save lives in healthcare, all because of our culture’s unwavering interest in driving innovation. 2024 won’t be any different and some of the greatest advancements in technology are likely right within reach.”
Here are key AI predictions you can witness in 2024:
- Bespoke Brand Algorithms: Agencies will empower their offerings through custom brand algorithms. Brands will purchase algorithms crafted by their agencies, utilizing AI-powered marketing engines trained with diverse audience signals, historical media performance, and personalized creative content tailored to each client.
- AI Regulation Spotlight: The focus on enhancing the safety of AI usage for consumers will continue to intensify. Governments and regulatory bodies are expected to respond to the growing risks associated with AI by implementing more robust regulations.
- AI’s Artistic Expansion: AI’s venture into generating art, music, and video is poised to surpass expectations, blurring the lines between human and computer outputs. This will spark thought-provoking discussions on the definition of art and human expression.
- Enterprise AI Enhancements: Generative AI will revolutionize IT operations, with reported improvements of up to 40% in software development tasks. Visionary tech leaders will strategically allocate resources to unlock creative potential across all IT roles, leading to a 50% increase in time for creative problem-solving.
- Healthcare Sector Transformation: AI’s transformative potential in decoding complex biological data is set to revolutionize the healthcare sector. This simplification will advance drug development, medical technology, and the evolution of digital healthcare.
“In 2024 Generative AI, powered by rapidly advancing language models and grounded by Knowledge Graphs will hallucinate less and produce content that is increasingly contextually relevant and insightful. This will pave the way for groundbreaking developments in natural language understanding, tailored content creation, and complex problem-solving across various domains such as healthcare, drug discovery, and engineering,” says Dr. Jans Aasman, CEO of Franz Inc.
Regardless of profession or field, AI tools are going on to become essential competencies. Businesses and individuals leveraging AI tools will emerge as competitive candidates in their respective fields.
The ideal future of AI envisions a harmonious balance between regulation and innovation, ensuring creative boundaries, safety, and compliance across all industries. As we redefine the way we approach complex challenges, we stand at the turning point for responsible AI deployment, creative exploration, and significant breakthroughs, especially in the critical realm of healthcare. Those embracing AI’s potential stand not only to thrive as early adopters in their field but also to contribute to a future where the synergy of human and artificial intelligence reshapes our way of life.
Read next: 6 ways AI can support digital content production ahead of 2024
