6 tips for starting an eLearning business

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Starting an eLearning business is a great way to teach what you know while raking in lots of money. These days, many people are looking for education online, meaning you already have a curious and ready audience to soak up the knowledge you’ll provide. If you want to use your talent, skill, or expertise for an eLearning business, here are six tips to help you succeed.

1: Choose a niche

When it comes to starting any type of business, it’s all about defining your audience, and to do this, you will need a clear niche. You will most likely already have an idea of your niche, depending on your knowledge area. If you are a skilled painter, for example, then you know you will be pitching at arty types. For more chance at success, though, you should try coming up with a more focused niche to attract more people, such as painting for beginners, environmental science lessons, or how to crochet clothes.

2: Get your business covered

Insurance might not be at the fore of your mind when starting an eLearning business, but it’s important to get your business covered as soon as possible. While you might not have a large team of people working in an office, in the beginning, business insurance will still help cover missed deadlines, errors, and negligence accusations. Civil lawsuits and negligence claims can easily ruin a small eLearning business, especially in the early days, so it’s much safer to get covered early on.

3: Choose the right platform

There are a couple of factors to take into account when choosing a platform, including how many users are on there and how easy it is to monetize your work. YouTube is a popular platform for educators, as it has millions of users each day with an easy way to add ads into videos. That isn’t your only option, though – there is also Skillshare, Udemy, and Teachable.

Of course, you don’t have to choose a learning platform for your business. If you want to, you can host courses on your website or even create your own ebook.

4: Set your prices 

Knowing what your courses are worth can be tricky. You don’t want to underestimate your worth, but you also don’t want to scare off potential customers with sky-high prices. To make sure you get it right, look at similar online courses to see what sort of price range they usually sell for.

5: Improve your communication skills

Whether you are posting videos or writing text, you must improve your communication skills. For videos, you should speak in a clear, confident tone, making sure the audience can understand the point you are teaching. For written courses, your writing must be clear, concise, and, of course, educational.

6: Keep on learning

Being the teacher does not mean you should stop learning. As a business, it is your job to constantly evolve and improve, so keep on educating yourself to ensure your future courses only get better and better.

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