5 tips to convert more leads into sales

Getting new leads is great, but the majority of leads will not convert into sales simply by going through your conversion funnel. In order to produce the conversion and turn a lead into a paying customer, it’ll often need a little bit of additional help and work. The good news is that there are several things that you can do to convert more leads into sales. Here are some top tips to consider.

1. Offer Incentives:

It’s hard to find anybody who doesn’t like free stuff or exclusive discounts. Offering incentives to your leads is a great way to get them thinking about buying and turning them into a conversion. A free gift or a special one-time discount can often be just the push that’s needed for a lead to convert. And, the best part is that it doesn’t have to be an outrageously high discount or an expensive free gift for it to work.

2. Ask Outright:

Don’t be shy when it comes to asking outright for the sale. In fact, asking for the sale is pretty much common sense, but many businesses don’t do it in order to avoid seem pushy. But, ask your leads if they are ready to buy and just see how many answer with yes. And, if they’re not ready, it presents you with the perfect opportunity to see if there is anything further that your brand can do in order to help them get there.

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3. Provide Answers:

A common reason for leads failing to convert is that the potential customer does not feel like all of their pressing questions are answered fully. In order to deal with this issue, it’s a great idea to invest your time into developing a great FAQ page on your website where any potential new customers can quickly head to find out anything that they need to know about your brand. Be as descriptive as possible and try to list answers to as many questions as you can.

4. Set a Time Limit:

If you’re reaching out to leads via email, for example, then it’s a good idea to set a time limit for removing unresponsive leads from your sales funnel. For example, a simple message letting leads know that you have not heard from them within a specified amount of time and that you won’t be sending them any further communications, but they are welcome to reach out to your brand if they have any further questions, can be a great way to provoke a reaction. In order to make this process quicker, you might want to consider syncing programs such as Salesforce and ActiveCampaign. You can click on the following link to learn how to sync them up.

5. Stand Out in Inboxes:

Last but not the least, it’s very likely that your leads are also being marketed to by your competitors. So, find out what your competition is doing and make sure that your email marketing stands out from the crowd and sets you apart.

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Guest Author: Zoe Price 

Zoe Price is a young, aspiring writer and computer science graduate who spends as much of her free time as possible on the web. When she's not writing, she's reading. She's always trying to learn and digest new information so that she can stay on top of whatever stories she wishes to write about.